Findings from Bower Collective’s ‘Sustainable House Tour’ study of home upkeep and personal care product use revealed the bathroom is the top offender for producing the most amount of plastic waste in the home, at a staggering 30.9kg per household per year and over 1m kg collectively across UK households. What’s more, less than 10% of plastic recycling in the UK actually ends up being recycled.

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To tackle this issue, the sustainable homecare brand is launching its new haircare range to eliminate single-use plastic waste from the bathroom. Introducing Bower’s Beach Coconut collection, featuring a refreshing Shampoo, Conditioner and Body wash, all delivered in refill pouches that Bower guarantee to be 100% recycled with their easy Freepost returns system. It’s sustainable living – made simple.

Through careful formulation, the Beach Coconut collection delivers results to keep your hair healthy and protected. Scents of coconut and aloe vera transport you to a tropical oasis for an indulgent escape and leave your hair feeling nourished and gently fragranced. Bower’s vegan and cruelty-free formulas use 99% naturally derived, ethically sourced and environmentally responsible ingredients, to protect your hair and the planet.

Bower Collective launches refillable haircare range in its mission to eliminate plastic waste from the home

Each is priced at £7.99 for 500ml and is available to buy from the website from 14th November.

Nick Torday, CEO and co-founder of Bower Collective said: ‘’Walking around our homes, the single-use plastic dotted around has become almost invisible to the naked eye. Our mission at Bower is to provide a straightforward and transparent path for consumers to eliminate plastic waste and turn their home into a sustainable haven for outstanding natural products”.

As an award-winning, B Corp-certified brand, Bower’s mission is to eliminate plastic waste from the home and to make sustainable living simple and accessible for everyone. It has eliminated over 33,000 kgs of single-use plastic waste to date and has a passionate community of over 150,000 consumers across the UK.

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